Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 1250 words

Corporate Social Responsibility - Essay ExampleCorporate Social Responsibility insurance coverage usually brings telephoner graph higher which encourages more stakeholders, sh arholders and investors. Many researches reveal the fact that through communicating CSR reports whether internally or externally, the ultimate benefit goes to the corporation. CSR report is usually related with positive virtues of the corporations which con crockeds that corporation is working in accordance with societal obligations specified by the law. CSR reporting helps its stakeholders to create their critical opinion upon firms activities and these opinions keep firm under the regulatory control. Number of researches supports the argument that CSR communication and information mostly attract stakeholders to the firm but besides attracter too much communication and information can also be seen as company is hiding some of its unlawful actions and through CSR communication they atomic number 18 trying to maintain their public relations. CSR regulatory surveillance and critical opinion of shareholders have been genuine strongly and are increasing continuously. todayadays, the critical opinion of regulators or stakeholders does not completely influence companys decisions but its impact can be seen throughout the society and throughout the production process of the company.... Now it depends upon managers how do they overcome this challenge but in the process a clever manager may overrule the critical opinion of shareholders and just support CSR information just to maintain public relations fooling both regulatory surveillance authorities and shareholders around (Craig-Lees, 2001). Over decades many theories, models and strategies have been developed to ensure beneficial CSR reporting which explains actions of the company and environmental performance too. Over past decade few strategies have developed specifying models for public relations in the process of CSR communication. These model unfold companys information strategies to their stakeholders and feedback from shareholders. These strategies over period have attempted to ensure sophisticated two way communication though one way communication is necessary but that is not enough for continuous delivery of environmental performance (Freeman, 1984). Three CSR communication strategies are as stakeholder information strategy, stakeholder response strategy and stakeholder involvement strategy. First strategy of stakeholder information is a one way communication model which flows information from company to shareholders (Grunig & Hunt, 1984). According to this theory CSR communication is recalled as a process of informing stakeholders which purposefully publicise information related to welfare deeds and environmental performance. The only purpose of this strategy is to publicise information objectively through publications, through press conference and through media to enlighten general public, regulators, politicians and shareholders. This strategy only consider